Study : kids listen to online radio as much as broadcast radio

Interesting analysis of a study performed by the Kaiser Family Foundation, available on the audio4cast.com blog.

• Music in the lives of kids has increased to more than two and a half hours a day since the last study.
• Among 15- to 18-year-olds, just under half (45%) say they have ever listened to the radio through the Internet.
• On an average day, an 8-18 year old spends 32 minutes listening to music online, 32 minutes on (broadcast) radio
• They dedicate the same portion of listening time to Internet radio as they do to broadcast radio (23%).

What is striking me is the amount of time spent using portable media players, whic h greatly exceeds most other categories of devices.

Source : audio4cast blog.